About BrainSelf

Alva Appelgren started the company BrainSelf to bridge the gap between science and application within the field of pedagogy, psychology, behavioural science and cognitive neuroscience.



Lectures and courses

In the lectures she describes research in a way that are easily understood in order to be used in different organisations.


Media Gallery

Read and listen to some of the interviews that Alva has done in for example: Dagens Nyheter, Språktidningen, Lärarnas Nyheter, Skolporten, Chef, Tidningen Karriär, Grundskoletidningen and Forskning och Framsteg.




Aug, 2015


Alva has a PhD from the Karolinska Institute. She defended her thesis: Error Praise, Action and Trait Effects of Feedback on Cognitive Performance, in 2015. Read more and download her thesis here.

Dec, 2013


In 2013 she participated in the contest Forskargrandprix where scientists present their research in 3 minutes. She won the semi-final in Stockholm for most inspiring talk.

TED talk

Alva recorded a TEDx in 2015 in Norrköping with the title: "What we say matters" about different types of communication and the effect on learning. See the TEDx talk here.

Sept, 2015

Radio, podcasts and articles.

Alva has participated in a number of interviews related to her thesis and the field of learning, neuroscience and self-concepts. You can also listen to Vetenskapsradion, Kropp och Själ, P3 and Morgonpasset.